A useful place to start.

Practical guidance for planning a website, exploring the Builder prototype and working with Fenway Web.

Fenway Web learning artwork: How to Improve Your Web Design Skills
Practical ideas for a clearer, more useful website.

Write a clear website brief

Describe what your business does, who it serves and the action you want a visitor to take. Include your services, location, contact details and any timing you have in mind. Use facts you can support and bring your own brand assets and project examples.

Explore a first draft

The Fenway Web Builder is a visual prototype with guided creation and responsive previews. The current demo requires ChatGPT sign-in. Use it to explore a direction and make your ideas easier to discuss with our team.

Refine the experience

Make the headline explain your offer quickly. Give each page one clear next step. Keep the text readable, check contrast and review the design at a narrow mobile width. Test each link, navigation item and form before launch.

Work with Fenway Web

Website projects start with a conversation and a scoped proposal. Starter projects begin at $1,500, Business at $3,500 and Custom at $7,500. We confirm the scope, schedule, hosting and ongoing care before work begins. A 50% deposit starts the agreed project. Compare website packages and care plans.

Prepare for launch

Proofread every page. Confirm your contact details, page titles and descriptions. Review the mobile menu, test enquiry forms and check any store or booking flow. Keep a full backup and a clear recovery plan before replacing an existing site.

Already a client?

Use the client portal for store purchases and account details. For a question about a website, hosting, a separate subscription or Builder files, contact support.

Keep learning

Explore the Insights library for articles on websites, content and the visitor experience. Ready to talk about your own site? Start a project.