Case study · Precious metals marketplace
Lumo.gold
Lumo.gold shows live gold, silver and platinum prices, estimates what your gold is worth, and puts free offers from local dealers side by side.
Client
Lumo (Kingswell Strategic Ventures)
Market
United States
Sector
Precious metals marketplace
Our role
Product design, development, content
Live site, captured October 2026. Select any screen to view it full size.
The client
What Lumo does
Selling a ring or buying a bar usually means visiting shops one at a time and guessing at a fair price. Lumo gives people live spot prices, a melt-value calculator and one request that reaches local dealers, who respond with offers people can compare.
For dealers, Lumo is a directory listing and a source of qualified requests, with founding dealers listed free.
Who they serve
- People selling jewelry, coins or scrap gold
- Buyers looking for coins, bars and fine jewelry
- Local gold buyers and precious metals dealers
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Live metal prices
Gold, silver and platinum spot prices on the homepage.
02
Melt-value calculator
Weight × purity × live spot, with a clear note that it’s an estimate, not an offer.
03
One request, every offer
Describe an item once; local dealers send offers to compare side by side.
04
Dealer directory
Gold buyers and dealers near you, with listings for reviewed businesses.
05
Founding dealer program
Free listings for early dealers who join the network.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 Honest numbers
The calculator explains what melt value means and why offers differ, which builds trust before any request.
02 Three doors
“I’m selling,” “I’m buying,” and “I’m a dealer” send each visitor straight to their path.
03 Private until yes
Contact details stay private until the user accepts an offer, and the copy says so plainly.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress with TheGem and Elementor
- Structured data: FAQPage
- Spectra blocks and a live Facebook feed
- Mobile-first responsive layout
- Served over HTTPS
Screens
Inside the site
Key pages as they appear on desktop. Select a screen to open the gallery.
See lumo.gold live
You’ve seen what Lumo does and how the site works. Now explore it for yourself.
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