Case study · Dog apparel · U.S. & U.K.
Pupwear
A Boston Made dog-apparel brand: thoughtful fit, practical warmth and a directory of independent pet stores in the United States and the United Kingdom.
Client
PUPWEAR® (Boston Made)
Markets
United States & United Kingdom
Sector
Pet apparel & retail
Our role
Brand, design, development, commerce
Live site, captured October 2026. Select any screen to view it full size.
The client
What Pupwear does
Pupwear designs jackets, knitwear, pajamas and accessories for dogs who live full lives, and pairs the product with practical guidance on fit, movement and cold-weather comfort.
The site launches the brand on three domains, sells the collection, teaches owners how to keep dogs warm, and points people to the independent local stores that know dogs best.
Who they serve
- Dog owners shopping for apparel that fits
- Owners in colder climates looking for practical guidance
- Independent pet stores in the U.S. and U.K.
- Rescue communities and local dog people
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Collection storefront
Jackets, knitwear, pajamas and accessories with secure checkout.
02
Warmth and fit guides
Practical articles such as reading a dog-apparel size chart without getting confused.
03
Local store directory
A guide to independent pet stores in the U.S. and the U.K.
04
Join the Pack
A sign-up for collection news, guides, store updates and availability by country.
05
Pupwear Sessions
A music-video playlist from the Boston Made creative library, tuned for the walk.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 Brand, then product
The homepage opens with the brand promise before the catalogue, so the collection feels considered.
02 Teach before you sell
Guides on fit and warmth sit alongside the shop, because the right size is the first sale.
03 Two countries, one experience
U.S. and U.K. visitors get the same structure with local availability.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress with WooCommerce
- Structured data: Brand, WebSite and SiteNavigationElement
- WPForms sign-ups and Google Site Kit analytics
- Live Facebook feed
- Served over HTTPS on three domains
Screens
Inside the site
Key pages as they appear on desktop. Select a screen to open the gallery.
See pupwear.org live
You’ve seen what Pupwear does and how the site works. Now explore it for yourself.
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