Case study · Speaker & coach · Better Than Back
Chris Dorrity — Better Than Back
Chris Dorrity survived liver failure and a transplant, and built Better Than Back: coaching, speaking and a book for anyone rebuilding their next chapter.
Client
Chris Dorrity, Better Than Back
Location
Macon, GA
Sector
Coaching, speaking & publishing
Our role
Design, development, commerce
Live site, captured October 2026. Select any screen to view it full size.
The client
What Chris Dorrity does
Chris’s story runs from a deathbed to a life mission. His work now spans one-to-one coaching, keynote speaking, the book Connect or Die, and the All Is Well Project, which helps bring water to a village in Northern Kenya.
The site needed to hold all of that without losing the story: a clear path to coaching, a booking path for event planners, a store for the book and a membership for people who want to keep going.
Who they serve
- People rebuilding after illness, loss or a major setback
- Event planners booking a keynote
- Readers of Connect or Die
- Supporters of the All Is Well Project
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Coaching packages
A Clarity Call, the 90-day Better Than Back Experience and a VIP Intensive, each explained with what’s included.
02
Speaker booking
Keynote topics, where Chris speaks and a booking path for planners.
03
Book store
Connect or Die in digital and paperback editions, with secure checkout.
04
Inner Circle membership
A monthly subscription for ongoing support and community.
05
Check-in and push updates
A “How are you doing today, really?” check-in and opt-in browser notifications.
06
Field Notes
Articles and news, including organ-donation policy coverage.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 Story drives the structure
The transplant story leads, and every offer follows from it.
02 Clear offers, clear prices
Each package states what it is and what it costs, reducing hesitation.
03 Ways to stay connected
Membership, notifications and social give visitors a next step even if they aren’t ready to buy.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress with WooCommerce and subscriptions
- Structured data: Organization, WebSite, WebPage and BreadcrumbList
- WPForms contact and booking forms
- OneSignal web push notifications
- Served over HTTPS
Screens
Inside the site
Key pages as they appear on desktop. Select a screen to open the gallery.
See chrisdorrity.com live
You’ve seen what Chris Dorrity does and how the site works. Now explore it for yourself.
Your next chapter