Case study · Network front door · Boston Made
Boston Made
bostonmade.com is the front door to the Boston Made network: stories from across the network, the 12 Tribes, software, the shop and support.
Client
Boston Made, Inc.
Sector
Media, software & commerce
Brands
The 12 Tribes of Boston Made
Our role
Design, development, network shell
Live site, captured October 2026. Select any screen to view it full size.
The client
What bostonmade.com does
Boston Made is one company with a family of businesses. Each tribe has a clear job, its own customers and its own way of earning; together they share technology, content, marketing and one membership, Boston Made+.
The homepage had to introduce all of that quickly, then route people to reading, software, shopping or support.
Who they serve
- Readers discovering Boston Made
- Businesses looking for software
- Shoppers and members
- Partners learning how the brands fit together
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Across the network
A live front page of stories collected through Boston Made Reader, linked to original publishers.
02
The 12 Tribes
Every brand, its job and where to find it.
03
Software, shop and support
Clear paths to business tools, products and help.
04
Interactive features
Network search, quick reads and an interactive network case.
05
Membership and learning
Paid memberships and a learning platform.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 One shell, many brands
A shared header, dock and sign-in so moving between brands feels like one product.
02 Route, don’t overwhelm
The homepage’s job is to get each visitor to the right place fast.
03 Credit the source
Network stories link to their original publishers.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress
- WooCommerce, Paid Memberships Pro and LifterLMS
- Structured data: Organization, WebSite and BreadcrumbList
- Jetpack image delivery and Google Site Kit
- Served over HTTPS
Screens
Inside the site
Key pages as they appear on desktop. Select a screen to open the gallery.
See bostonmade.com live
You’ve seen what bostonmade.com does and how the site works. Now explore it for yourself.
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