Case study · Musician · Live entertainment
Daniel Strickland Music
Singer, guitarist and pianist Daniel Strickland plays restaurants, breweries, weddings, corporate events and festivals, and writes and records his own music.
Client
Daniel Strickland
Sector
Live music & original recordings
Bookings
Venues, weddings, private & corporate events
Our role
Design, development, booking flow
The client
What Daniel Strickland does
Daniel is a vocalist and multi-instrumentalist with a deep repertoire for live rooms. His originals include “Together Again” (2025), “San Antone” and “Rest of Our Lives” (2024), and “Father I Draw Near” featuring Lauren Johnson (2023).
The site works for two audiences at once: fans who want the music, video and next show, and planners who need to hear him and book him with confidence.
Who they serve
- Restaurants and breweries booking live music
- Couples planning a wedding
- Corporate, festival and community event planners
- Fans following new music and shows
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Originals with previews
Each original has a 30-second preview, with a path to the full song on Apple Music.
02
Official music video
The “Rest of Our Lives” video featured on the homepage.
03
Upcoming shows
Public dates with calendar and directions, and a notify option when the calendar is empty.
04
Booking page
A dedicated booking page, backed by clear event formats on the homepage.
05
Fan wall
A place for listeners to leave a note and show support.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 Two audiences, two paths
“Book Daniel” and “Hear the originals” sit side by side at the top of the page.
02 Hear it before you book
Music and video sit next to the booking call to action, because planners book what they’ve heard.
03 Event types made concrete
Restaurants, weddings and corporate events each get their own description, so planners see themselves on the page.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress
- Structured data: MusicGroup and MusicRecording
- WPForms booking and contact forms
- Google Site Kit analytics
- Served over HTTPS
See danielstricklandmusic.com live
You’ve seen what Daniel Strickland does and how the site works. Now explore it for yourself.
Your next chapter

