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Fenway Web · Eight Nights

Keep your business online when something breaks.

An eight-part guide for owners and managers of small and mid-size businesses: domains, backups, payments, customer lists, listings, security, speed and a one-page plan. One part unlocks each morning at 7 a.m. ET from December 4 to December 11, each with a checklist you can finish in an evening.

Part 1 unlocks Friday, December 4 at 7 a.m. ET.

The eight parts

Each part runs on the Boston Made Newsroom and links back here. Parts open on their date; nothing to sign up for.

  1. Part 1New todayFri, Dec 4

    Own your foundations

    Domain, hosting and every admin login in the company’s name, plus an inventory sheet of who holds what.

  2. Part 2New todaySat, Dec 5

    Backups you have actually restored

    The 3-2-1 rule, copies that resist ransomware, and a test restore that shows how long recovery really takes.

  3. Part 3New todaySun, Dec 6

    Keep taking payments

    A second way to get paid when a card reader or processor goes down, and why card numbers never go on paper.

  4. Part 4New todayMon, Dec 7

    Own your customer list

    Regular exports of email and text contacts with their consent records, and the rules that come with them.

  5. Part 5New todayTue, Dec 8

    Stay findable

    Google, Apple and Bing listings, special hours, and the same name, address and phone everywhere.

  6. Part 6New todayWed, Dec 9

    Lock the doors

    Passkeys and multi-factor sign-in, one login per person, fewer admins and an update schedule that sticks.

  7. Part 7New todayThu, Dec 10

    Work on a weak signal

    Speed targets, lighter images and fewer scripts, tested the way a phone with one bar of signal sees the site.

  8. Part 8New todayFri, Dec 11

    The one-page continuity plan

    Who does what when the site, email, payments or data go down, with message templates and a review date.

Parts appear on the Boston Made Newsroom as they unlock.

The Eight Nights toolkit

A quick calculator for each part. Use your own numbers; everything is worked out on this page and nothing you type is sent anywhere.

Domain renewal countdownPart 1

Enter the expiry date shown in your registrar account to see how much time is left and what to do next.

Time left:

Restore time estimatorPart 2

A rough check on how long a full restore would take just to download, and how much work you could lose between backups.

Download time for a full restore:

Payments-down costPart 3

What card payments are worth while the reader or processor is down, and how much a backup method keeps.

Card sales at risk:

What your customer list is worthPart 4

Use your own numbers to see how much yearly revenue depends on the email and text list, and on the consent records behind it.

Yearly revenue tied to the list:

Listing consistency checkPart 5

Count the listings you checked on Google, Apple Maps, Bing and elsewhere, and how many show exactly the same name, address, phone and hours.

Listings that match:

Sign-in protection scorePart 6

Count the accounts that control money, the domain, email or the website, and how many already need a second step to sign in.

Key accounts protected:

Weak-signal download timePart 7

Take the page weight from PageSpeed Insights or Chrome DevTools and see how long it takes to download on a slow connection, before and after trimming images.

Time to download the page:

What would an outage cost?Part 8

What would an outage cost?

Use the business’s own numbers. Blank fields count as zero.

Estimated cost of this outage$0.00Lost revenue $0.00 plus recovery $0.00

Get the Ecosystem Continuity Handbook

All eight parts as chapters, the eight checklists and a printable calculator worksheet in one PDF. It comes out on December 15; leave an email address and it will be sent to you.

Fenway Web is a studio of Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608. Your address is used only for Fenway Web and Boston Made emails and is never sold. Privacy policy

Already a Fenway Web client? Ask for a free continuity review of your own site: domain, backups, logins and speed, checked against the series.

Request a review

Eight Nights is a Fenway Web guide, published on the Boston Made Newsroom. It is general guidance, not legal or financial advice.

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