Case study · Pet profiles · Boston Made
Boston Made Pets
Every pet has a profile. Boston Made Pets gives owners a two-minute pet profile for smarter walk, weather and gear ideas, and first access to Boston Made dog trackers.
Client
Boston Made Pets
Sector
Pet care & technology
Product
Pet profiles and tracker waitlist
Our role
Product design, development
Live site, captured October 2026. Select any screen to view it full size.
The client
What Boston Made Pets does
Boston Made Pets is where the Boston Made family began. Today it asks owners about the animal who runs their house — breed, age, size, energy, health notes and whether they’ve ever slipped the leash — for up to six pets per home.
The profile powers weather-ready walk ideas, care reminders and early access to Boston Made dog trackers, with no account required to start.
Who they serve
- Pet owners
- Multi-pet households
- Owners interested in GPS dog trackers
Scope
What we built
Every feature has a job: helping visitors understand, trust and act.
01
Three-step profile
Tell us about you, add every pet, pick what you want.
02
Weather-ready walks
Ideas tailored to your ZIP code and your pet’s needs.
03
Care reminders
Practical prompts based on the profile.
04
Tracker waitlist
First in line for Boston Made dog trackers.
05
Network sign-in
Sign in with a Boston Made account later and the profile follows you.
UX & UI
Design decisions
The choices that shape how visitors experience the site, and why we made them.
01 Low-friction start
No account required, and the profile takes about two minutes.
02 Ask only what helps
Each question explains how it improves the recommendations.
03 Privacy stated up front
A clear section on how the pet’s information is handled.
Technical foundation
Under the hood
Checked on the live site in October 2026. We list only what anyone can verify.
- WordPress with Divi
- Structured data: Organization, WebSite and BreadcrumbList
- Mailchimp sign-ups and Contact Form 7
- GTranslate multilingual support
- Served over HTTPS
Screens
Inside the site
Key pages as they appear on desktop. Select a screen to open the gallery.
See bostonmadepets.com live
You’ve seen what Boston Made Pets does and how the site works. Now explore it for yourself.
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