Custom Built Websites
Fenway Web by Boston Made builds custom, high-performance websites rooted in Boston’s creative grit to help brands grow online.
When Fenway Web began developing the Boston Made Foundation, the objective was intentional and clearly defined: build a nonprofit platform that serves the City of Boston and its surrounding communities—without advertising pressure, paywalls, or gatekeeping.
When Fenway Web began developing the Boston Made Foundation, the objective was intentional and clearly defined: build a nonprofit platform that serves the City of Boston and its surrounding communities—without advertising pressure, paywalls, or gatekeeping.
That platform lives at www.BostonMade.org.
It is important to draw a clear distinction:
BostonMade.org is the nonprofit, philanthropic arm
BostonMade.com is the for-profit media and brand ecosystem
While both operate under the broader Boston Made vision, they exist for very different purposes.
Fenway Web, the Boston-born web design and creative agency behind many Boston Made initiatives, approached the Foundation not as a marketing website—but as public-facing digital infrastructure.
The goal was to create a system that:
Is completely free to use
Is accessible to businesses of all sizes
Allows users to manage their own presence
Scales with community participation
Operates transparently and sustainably
Using WordPress as the foundation, Fenway Web engineered a custom, live user directory that allows anyone to create an account and manage their own local listing in real time.
This includes restaurants, cultural and arts centers, hotels, valet parking services, nonprofits, retailers, and other organizations in and around the City of Boston.
The Boston Made Foundation, located at www.BostonMade.org, is a free, open-source platform designed to strengthen local economies by making business visibility accessible to everyone.
There are no listing fees, no premium placements, and no approval bottlenecks.
By removing barriers to exposure and providing an easy-to-use, self-managed system, the Foundation empowers local organizations to be discovered, supported, and connected—at no cost.
While BostonMade.com powers the for-profit brands, media platforms, and commercial ventures within the Boston Made ecosystem, the Boston Made Foundation at BostonMade.org exists solely to serve the community.
The Foundation is not designed to sell visibility.
It is designed to give it away.
This separation ensures:
Transparency in mission
No conflicts between commerce and community
Equal access for all participants
Fenway Web intentionally built BostonMade.org with a nonprofit-first mindset—focused on long-term civic value rather than short-term monetization.
Beyond listings, the Foundation supports local discovery through its Explore What To Do experience—helping residents and visitors connect with the people, places, and services that make Boston vibrant.
This feature is powered entirely by community participation. The more organizations that claim or create listings, the richer the ecosystem becomes.
No cost.
No gatekeeping.
Just community.
Fenway Web served as the architect and builder of the Boston Made Foundation platform, delivering:
Custom WordPress development
Secure user account systems
Live directory functionality
Clean, intuitive user experience
Mobile-first performance
Scalable infrastructure for future growth
Every technical and design decision was guided by one principle: technology should empower communities, not restrict them.
